Launch Framework

What is it?

Having a central framework for significant commercial product launches ensures alignment between product and your GTM functions, as well as ensuring key activities are carried out at the right time and stage of the product development and launch process.

When should it be used?

The launch framework covers all elements of the product launch process, but should be initiated as early as possible into the product planning and development cycle to maximise impact.

How should we use the framework

Getting alignment across the different teams that this is the approach you will take during the upcoming product launch is important. Consistently referring back to this framework ensures all teams understand what needs to be done and by when.