The Launch Lab
Welcome to The Launch Lab, your go-to resource for everything related to successfully planning and commercializing new products for B2B SaaS companies. Whether you're trying to prioritize product roadmap items, have a big product launch planned, or have experienced sub-optimal commercial success with recent launches, Launch Lab is here to help.
Sharing experience and learning from the good, the bad and the (very) ugly, the lab is designed to help you become industry leaders in developing and monetizing new capabilities; driving your next phase of company growth. Sign up to stay informed of the latest strategies to turn your new innovations into revenue!
Live Launches: PM wants to expand sales of product to new markets
Recent experience with a Product Manager that has had a very successful new product launch and now wants to expand outside of the defined ideal client profile to sell into new markets…
What is a GTM Lift Assessment and why is it critical to new product success —and how to do it right!
Without early assessment and alignment around the effort required across GTM functions, businesses risk underestimating the changes required, leading to misallocated resources, inefficient GTM efforts, and likely, an unsuccessful launch.
